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Journal article

How digital influencer content and characteristics influence Generation Y persuasiveness and purchase intention

Maria Antónia Rodrigues , Maria Amélia Carvalho , Luciana Oliveira , Andreia Barbosa
Tourism & Management Studies, 2024
https://doi.org/10.18089/tms.20240203
Published: 2024
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Resume

This work is cataloged in the Scientific Portal. Officially published in Tourism & Management Studies (2024). Referenced as: "Maria Antónia Rodrigues; Maria Amélia Carvalho; Luciana Oliveira; Andreia Barbosa".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.18089/tms.20240203

Bibliographic & Editorial Details

Venue / Journal / Book Tourism & Management Studies

Official Identifiers

DOI: 10.18089/tms.20240203

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição
L
Luciana Gomes de Oliveira Investigador
Ciência ID: AE1B-5FBF-2341
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M
Maria Amélia Machado Carvalho Investigador
Ciência ID: 4619-08C9-7843
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Coautores da Obra

Autores discriminados na citação da publicação:

Maria Antónia Rodrigues; Maria Amélia Carvalho; Luciana Oliveira; Andreia Barbosa

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