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Thesis / Dissertation

Brand relationships and corporate brand identity: A structural modelling approach

Maria Teresa Morais Taveira de Barros
ISLA — Instituto Politécnico de Gestão e Tecnologia
2014
Handle: https://repositorio-aberto.up.pt/handle/10216/75901

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Economia e gestão #Economics and Business

Bibliographic Details

Publication Type Thesis / Dissertation
Publication Year 2014

ISLA Authors & Affiliations

M
Maria Teresa Morais Taveira de Barros
mtmtb@iscap.ipp.pt ID: 371A-039A-4455
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