Maria Teresa Morais Taveira de Barros completed her PhD in Business Sciences in 2014/09/04 and her Master Thesis in Business Sciences in 2005/01/21, both at the University of Porto, Faculty of Economics. She is a Senior Professor at the Polytechnic Institute of Porto in the Organisation and Management area. She is a researcher at CEOS.PP (Centre for Organisational and Social Studies of the Polytechnic Institute of Porto). She has published several papers, 4 book chapters and 2 books. Participates and/or has participated as Researcher in 5 projects and Principal Investigator in 2 international projects. In her Ciência Vitae CV, the most frequent terms used to contextualise her scientific, technological and artistic-cultural output are: project management; lessons learned; cybersecurity; team cohesion; emotional intelligence; resilience; project success; artificial Intelligence; digital skills; pedagogical innovation; higher education institutions; internationalisation; strategies; challenges; case study; international marketing; luxury branding, consumer perceptions, buying behavior, brand prestige, brand distinctiveness, brand awareness; business-to-business; trust; commitment; loyalty; satisfaction; international markets; portfolios; EVM; performance; relationships between brands; branding; Identity; Corporate brands; Higher education; Integrated perspective; Erasmus; Intercultural knowledge; Integrative approach; multidisciplinarity; soft skills.