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Conference paper

Corporate brand identity in higher education: a relational perspective

Barros, Teresa , Martins, F. Vitorino , Barandas, Hortensia Gouveia , Machado, J. C.
ISLA — Instituto Politécnico de Gestão e Tecnologia
2013

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Relationships #Brand #Identity #Corporate brands

Bibliographic Details

Publication Type Conference paper
Publication Year 2013

ISLA Authors & Affiliations

M
Maria Teresa Morais Taveira de Barros
mtmtb@iscap.ipp.pt ID: 371A-039A-4455
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