Corporate brand identity in higher education: a relational perspective

Resume

This work is cataloged in the Scientific Portal. Referenced as: "Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia; Machado, Joana César".

Keywords

Relationships Brand Corporate brands Identity

Bibliographic & Editorial Details

Publisher Academy of Marketing

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição

M

Maria Teresa Morais Taveira de Barros Investigador

Ciência ID: 371A-039A-4455

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Coautores da Obra

Autores discriminados na citação da publicação:

Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia; Machado, Joana César

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Corporate brand identity in higher education: a relational perspective

Resume

Keywords

Bibliographic & Editorial Details

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

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