Corporate brand identity in higher education: a relational perspective

Abstract

Esta obra encontra-se catalogada no Portal Científico. Referenciada como: "Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia; Machado, Joana César".

Palavras-chave / Keywords

Relationships Brand Corporate brands Identity

Detalhes Bibliográficos e Editoriais

Editora / Publisher Academy of Marketing

Descoberta de Coautores & Ciência ID

Autores discriminados na citação da obra:

Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia; Machado, Joana César

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Corporate brand identity in higher education: a relational perspective

Abstract

Palavras-chave / Keywords

Detalhes Bibliográficos e Editoriais

Descoberta de Coautores & Ciência ID

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Corporate brand identity in higher education: a relational perspective

Abstract

Palavras-chave / Keywords

Detalhes Bibliográficos e Editoriais

Descoberta de Coautores & Ciência ID

Other Related Publications

AI-Driven Predictive Model for Diabetes Risk Assessment - A Class-Balanced Machine Learning Approach with Web-Based Deployment

SiSchool: A QR-Based Mobile Device Control System for Educational Environments

From predicting dropout rates to responsible intervention: explainable machine learning for academic success in higher education

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