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Conference paper

Corporate brand identity management in a technological faculty – how brand relationships influence students and companies reputations

Barros, Teresa , Martins, Francisco Vitorino , Barandas-Karl, Hortênsia
ISLA — Instituto Politécnico de Gestão e Tecnologia
2012

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Relationships #Corporate brand #Reputations #Identity #Higher education #Management

Bibliographic Details

Publication Type Conference paper
Publication Year 2012
ISSN 2227-460X

ISLA Authors & Affiliations

M
Maria Teresa Morais Taveira de Barros
mtmtb@iscap.ipp.pt ID: 371A-039A-4455
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