Corporate brand identity management in a technological faculty – how brand relationships influence students and companies reputations

Abstract

Esta obra encontra-se catalogada no Portal Científico. Referenciada como: "Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia".

Relationships Corporate brand Reputations Identity Higher education Management

Editora / Publisher 4th International Conference WSEAS World Multiconference

Autores discriminados na citação da obra:

Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia