Conference paper

Corporate brand identity management – proposal of a new framework

Barros, Teresa , Martins, Francisco Vitorino , Barandas-Karl, Hortênsia

ISLA — Instituto Politécnico de Gestão e Tecnologia

2011 Published by: Academy of Marketing

Handle: http://hdl.handle.net/10400.22/1861

Resume

Abstract

Abstract not provided by the author or the indexing source.

#Brand identity #Identity management

Publication Type Conference paper

Publication Year 2011

ISBN 0-9549730-6-2

Publisher Academy of Marketing

mtmtb@iscap.ipp.pt ID: 371A-039A-4455