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Conference paper

Corporate brand identity management – proposal of a new framework

Barros, Teresa , Martins, Francisco Vitorino , Barandas-Karl, Hortênsia
2011
Publicado: 2011

Abstract

Esta obra encontra-se catalogada no Portal Científico. Referenciada como: "Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia".

Palavras-chave / Keywords

Brand identity Identity management

Detalhes Bibliográficos e Editoriais

Editora / Publisher Academy of Marketing

Descoberta de Coautores & Ciência ID

Autores discriminados na citação da obra:

Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia

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