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Conference paper

Corporate brand identity – a conceptual redefinition

Barros, Teresa , Martins, Francisco Vitorino
ISLA — Instituto Politécnico de Gestão e Tecnologia
2008

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Concepts redefinition #Corporate brand identity #Corporate brand identity components #Integrated perspective

Bibliographic Details

Publication Type Conference paper
Publication Year 2008

ISLA Authors & Affiliations

M
Maria Teresa Morais Taveira de Barros
mtmtb@iscap.ipp.pt ID: 371A-039A-4455
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