Back
Conference paper

Using an integrative approach to assess brand identity

Barros, Teresa , Martins, Francisco Vitorino
ISLA — Instituto Politécnico de Gestão e Tecnologia
2007

Resume

Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Corporate identity #Brand identity #Integrative approach #Multidisciplinary concept #Synthesis framework

Bibliographic Details

Publication Type Conference paper
Publication Year 2007

ISLA Authors & Affiliations

M
Maria Teresa Morais Taveira de Barros
mtmtb@iscap.ipp.pt ID: 371A-039A-4455
Profile