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Conference paper

Using an integrative approach to assess brand identity

Barros, Teresa , Martins, Francisco Vitorino
2007
Publicado: 2007

Abstract

Esta obra encontra-se catalogada no Portal Científico. Referenciada como: "Barros, Teresa; Martins, Francisco Vitorino".

Palavras-chave / Keywords

Corporate identity Brand identity Integrative approach Multidisciplinary concept Synthesis framework

Detalhes Bibliográficos e Editoriais

Editora / Publisher Birmingham Business School

Descoberta de Coautores & Ciência ID

Autores discriminados na citação da obra:

Barros, Teresa; Martins, Francisco Vitorino

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