COVID-19 brought big challenges to industries at a global level, which had to reinvent themselves to ensure their future in a short period of time. Many companies were faced with a scenario that required fast digital transformation. This article aims to present the state of the art of literature on COVID-19 impact on the bicycle industry and digital transformation in Portugal. To do so we performed a research for scientific articles to carry out a critical analysis of the literature related to the digital transformation and about the impact of COVID-19 in this sector, and we have noticed that the bicycle industry grew in Portugal during the pandemic, and we also realized that the digital transformation has become fundamental to companies’ survival. We intend to go deeper into this topic through a qualitative methodological approach.
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