Resume
This work is cataloged in the Scientific Portal. Officially published in JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING (2017). Referenced as: "Oliveira, Ivo; Oliveira, Carlos Miguel; Costa, Natália".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.18775/jibrm.1849-8558.2015.31.3004