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Book chapter 2 Citations

Digital Communication and Dialogism in Official Websites of Tourism Institutions

Sara Santos , Luísa Fernandes Augusto , Adriana Oliveira
ISLA — Instituto Politécnico de Gestão e Tecnologia
From Past to Present, 2021 Published by: {IGI
DOI: 10.4018/978-1-7998-7095-1.ch012

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Abstract
In the context of digital transformation, websites play a crucial role in the tourism sector, namely in choosing the tourism destination by tourists or visitors and in the strategic marketing communication of tourism organisations, as well as promoting the attractiveness of destinations. In this chapter, the authors present the results of the observation and analysis of the top 10 official websites of the European countries with the most tourist visits (in 2018) provided by the United Nations World Tourism Organisation (UNWTO). This study was based on a set of indicators related to dialogic link and visit repetition dimensions, considering the evolution of the website from 2015 to 2020. The results show that the entities' websites do not have much dialogical capacity and that there are few differences regarding the presence of these indicators between the entities websites between 2015 and 2020.

Keywords

#official tourism websites #dialogism #Digital communication #tourism destination marketing #destination attractiveness #tourism institutions #website evolution #Tourism #Attractiveness #Context (archaeology) #Dialogic #Destinations #business #Marketing #Citizen journalism

Bibliographic Details

Publication Type Book chapter
Publication Year 2021
Journal / Conference / Work From Past to Present
ISSN 2475-6547
Publisher {IGI

ISLA Authors & Affiliations

A
Adriana José Veloso de Oliveira
aoliveira@iscap.ipp.pt ID: 2C18-866E-ED68
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