Adriana José de Oliveira has a PhD in Communication Sciences. I'm Professor at the ISCAP / IPP. Researcher at Centre for Organizational and Social Studies of Polytechnic of Porto. Participates in national and international projects. The main research interests are in the areas of communication, namely organisational, social, digital, dialogic, marketing, management with a focus on leadership, and technology as a basis for research into digital transformation. In addition to higher education teaching, focused in journalism, in professional qualification, non formal qualifications and consultancy activity in the field of communication sciences.