Conference paper

Analytical framework of advertising content for tourism destinations

Pratas, Joaquim , Brito, Pedro Quelhas

ISLA — Instituto Politécnico de Gestão e Tecnologia

2012 Published by: European Institute of Retailing and Services Studies (EIRASS)

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Conference paper

Publication Year 2012

Publisher European Institute of Retailing and Services Studies (EIRASS)

Publication Status Published

jmpratas@iscap.ipp.pt ID: 9C17-2D9E-50CE