Joaquim Monteiro Pratas has a PhD in Business and Management Studies (with a specialization in Marketing and Strategy) from Faculdade de Economia do Porto - University of Porto, a MSc in Management (with a specialization in Marketing and Strategy), and a degree in Economics from the same university. Currently, he is an Adjunct Professor at Instituto Superior de Contabilidade e Administração - Instituto Politécnico do Porto (ISCAP - IPP), and invited lecturer in Porto Business School - University of Porto. His main interests involve Marketing, Communication, Tourism, Sales, Leadership, Innovation, E-Business, Artificial intelligence, Spacial computing, Retail and Global Management. Presently, he is a researcher at Centro de Estudos Organizacionais e Sociais do Politécnico do Porto (CEOS.PP), and at Governance, Competitiveness and Public Policy (GOVCOPP) unit research from Universidade de Aveiro. He was a full lecturer at Universidade da Maia - ISMAI, an invited Adjunct Professor at Instituto Politécnico do Porto, invited lecturer at Instituto Politécnico de Viana do Castelo, and invited Adjunct Professor at ESTGA - Universidade de Aveiro. He was also a practitioner in one of the biggest Retail Companies in Portugal (in Advertising, Loyalty Card / Customer Management, Brand Management, Space Management and Business Analysis teams).

• Pratas, Joaquim
• Pratas, Joaquim Monteiro
• Pratas, Joaquim Fernando Monteiro