The Impact of Brand Community on the Consumer Behavior: The Harley-Davidson Brand Community in Portugal Case

Pratas, Joaquim , Vasconcelos, Maria João , Reis, José Luís

ISLA — Instituto Politécnico de Gestão e Tecnologia

Smart Innovation, Systems and Technologies, 2022 Published by: Springer Nature Singapore

DOI: 10.1007/978-981-16-9268-0_59

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Bibliographic Details

Publication Type Book chapter

Publication Year 2022

Journal / Conference / Work Smart Innovation, Systems and Technologies

ISSN 2190-3018

ISBN 9789811692673

Publisher Springer Nature Singapore

Quartile (SCImago) Q4

ISLA Authors & Affiliations

Joaquim Fernando Monteiro Pratas

jmpratas@iscap.ipp.pt ID: 9C17-2D9E-50CE

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José Luís Tavares Pires Dias dos Reis

jlreisg@gmail.com ID: B91A-AED3-C45D

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Formato APA (7ª ed.)

Pratas, Joaquim; Vasconcelos, Maria João; Reis, José Luís (2022). The Impact of Brand Community on the Consumer Behavior: The Harley-Davidson Brand Community in Portugal Case. Smart Innovation, Systems and Technologies. https://doi.org/10.1007/978-981-16-9268-0_59

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