The use of social media-influence of content marketing for Brazilian health industry SMEs

Oliveira, Zaila , Teixeira, Sara , Teixeira, Sandrina , Pratas, Joaquim

ISLA — Instituto Politécnico de Gestão e Tecnologia

Connecting With Consumers Through Effective Personalization and Programmatic Advertising, 2023 Published by: IGI Global

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Publication Type Book chapter

Publication Year 2023

Journal / Conference / Work Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Publisher IGI Global

Publication Status Accepted

ISLA Authors & Affiliations

Joaquim Fernando Monteiro Pratas

jmpratas@iscap.ipp.pt ID: 9C17-2D9E-50CE

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Formato APA (7ª ed.)

Oliveira, Zaila; Teixeira, Sara; Teixeira, Sandrina; Pratas, Joaquim (2023). The use of social media-influence of content marketing for Brazilian health industry SMEs. Connecting With Consumers Through Effective Personalization and Programmatic Advertising.