Book chapter

Metaverse and Digital Twins

Joaquim Monteiro Pratas

ISLA — Instituto Politécnico de Gestão e Tecnologia

An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews, 2023

DOI: 10.4018/978-1-6684-8574-3.ch011

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Abstract

Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Book chapter

Publication Year 2023

Journal / Conference / Work An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews

ISSN 2327-5502

ISLA Authors & Affiliations

Joaquim Fernando Monteiro Pratas

jmpratas@iscap.ipp.pt ID: 9C17-2D9E-50CE

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