Validação da escala SERVQUAL - um estudo empírico com alunos na instituição de ensino superior do Brasil, Instituto Federal de Educação, Ciência e Tecnologia do Triângulo Mineiro
Santana, Rogério Luciano
ISLA — Instituto Politécnico de Gestão e Tecnologia
2018
Handle: http://hdl.handle.net/10400.22/13087
Resume
Abstract
Abstract not provided by the author or the indexing source.
Keywords
#Ensino superior
#IFTM
#Qualidade do serviço
#SERVQUAL
#Marketing
#Higher education
#service quality
#Gestão
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