Journal article Quartil Q4

The Impact of Gamification on Consumer Engagement with Brands: Empirical Evidence

Joana Neves , Margarida Freitas Oliveira , Lara Mendes Bacalhau , Clara Viseu

ISLA — Instituto Politécnico de Gestão e Tecnologia

Cithara Journal, 06 12 2024

DOI: 10.59879/b1avg

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Journal article

Publication Year 2024

Journal / Conference / Work Cithara Journal

ISSN 0039-7660

Quartile (SCImago) Q4

margarida.foliveira@hotmail.com ID: F61F-87F1-EEEA