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Conference paper Quartil Q4

Gamification and Consumer Engagement: A Comparative Study Between Gamers and Non-Gamers

Joana Neves , Margarida Freitas Oliveira , Clara Viseu , Lara Mendes Bacalhau. Corresponding author: Joana Neves
ISLA — Instituto Politécnico de Gestão e Tecnologia
2025, pp. 158–169 Published by: Springer Nature Switzerland AG
DOI: 10.1007/978-3-032-10728-2_14

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Gamification

Bibliographic Details

Publication Type Conference paper
Publication Year 2025
Pagination pp. 158–169
Publisher Springer Nature Switzerland AG
Publication Status Published
Quartile (SCImago) Q4

ISLA Authors & Affiliations

C
Clara Margarida Pisco Viseu
claraviseu@gmail.com ID: 3E12-C3CE-B48F
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L
Lara Sofia Mendes Bacalhau
lmendes@iscac.pt ID: 291E-C593-4D04
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M
Margarida Sofia de Freitas Oliveira
margarida.foliveira@hotmail.com ID: F61F-87F1-EEEA
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