Back
Journal article

The Value of Luxury: Social, individual and functional dimensions.

Rodrigues, Paula Lopes , Barros, Teresa , Martins, Carlos
ISLA — Instituto Politécnico de Gestão e Tecnologia
2018
Work Link

Resume

Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Luxury branding # consumer perceptions # buying behaviour # brand prestige # brand distinctiveness # brand awareness # brand c

Bibliographic Details

Publication Type Journal article
Publication Year 2018

ISLA Authors & Affiliations

M
Maria Teresa Morais Taveira de Barros
mtmtb@iscap.ipp.pt ID: 371A-039A-4455
Profile