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Analysis of the Communication Strategy of the Liga Portuguesa Contra o Cancro on the Social Network Facebook during the Pink October Movement: A Study from 2019 to 2023

Cardoso, Cristina , Pacheco, Jorge

ISLA — Instituto Politécnico de Gestão e Tecnologia

International Journal of Marketing, Communication and New Media, Volume 12, Issue 23, 2024, pp. 151–167

Handle: https://scholar.google.com/scholar?hl=pt-PT\&as\_sdt=0\%2C5\&q=Cardoso\%2C+C.+\%26+Pacheco\%2C+J.+Analysis+of+the+Communication+Strategy+of+the+Liga+Portuguesa+Contra+o+Cancro+on+the+Social+Network+Facebook+during+the+Pink+October+Movement\%3A+A+Study+fro Work Link

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Publication Type Journal article

Publication Year 2024

Journal / Conference / Work International Journal of Marketing, Communication and New Media

Volume / Issue Vol. 12 (23)

Pagination pp. 151–167

Publication Status Accepted

ISLA Authors & Affiliations

Cristina Alexandra Ramos Cardoso

formadoracristinacardoso@gmail.com ID: E21C-41F4-36D4

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Formato APA (7ª ed.)

Cardoso, Cristina; Pacheco, Jorge (2024). Analysis of the Communication Strategy of the Liga Portuguesa Contra o Cancro on the Social Network Facebook during the Pink October Movement: A Study from 2019 to 2023. International Journal of Marketing, Communication and New Media.