Cristina Alexandra Ramos Cardoso is a higher education teacher and researcher with a PhD in Communication from the University of Vigo (Spain), focusing her research on the impact of strategic and advertising communication on consumer behaviour, third-sector communication, and public health. Her academic background is marked by interdisciplinarity, holding a Master’s degree in Educational Sciences from the Faculty of Psychology and Educational Sciences of the University of Porto (FPCEUP) and a Bachelor’s degree in Translation and Interpretation in Portuguese Sign Language from the School of Education of the Polytechnic of Porto (ESE.UPP). Her scientific and professional activity focuses on Communication, with a particular emphasis on advertising effectiveness, digital marketing strategies, social responsibility marketing, and consumer behaviour. She has developed ongoing analytical work regarding the communication strategies and the role of advertising of the Portuguese League Against Cancer (LPCC), exploring the effectiveness of "Pink October" campaigns in behaviour change and consumer relationships. Throughout her academic and scientific journey, she has published in scientific journals and book chapters on a diverse range of topics, including digital content production in the automotive sector, consumer motivations across generations, electronic commerce strategies, marketing in crisis contexts, and advertising communication in public health campaigns. She also possesses experience in event organisation and project management, combining operational skills with rigorous academic research. Her main areas of expertise include Advertising and Advertising Effectiveness, Strategic and Third-Sector Communication, Digital Marketing, and Consumer Behaviour.

• Cardoso, Cristina
• Cardoso, C.
• Ramos, C.A.
• Cardoso, C. A.