Thesis / Dissertation

Marketing experiencial, emoções, satisfação e lealdade

Pacheco, Jorge Daniel de Lima

ISLA — Instituto Politécnico de Gestão e Tecnologia

2014

Handle: http://hdl.handle.net/10400.22/6542

Resume

Abstract

Abstract not provided by the author or the indexing source.

Keywords

#Satisfação #Lealdade #Marketing relacional #Marketing experiencial #Emoções #Serralves #Experiencial marketing #Satisfaction #relationship marketing #Emotion #Loyalty

Bibliographic Details

Publication Type Thesis / Dissertation

Publication Year 2014

ISLA Authors & Affiliations

Paulo Jorge Pinheiro Gonçalves

pjg@iscap.ipp.pt ID: 8112-BBF8-515F

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