Journal article

Brand equity and intellectual capital management: a literature review

Gradim, Adriana , Vale, Vera , Vale, José

ISLA — Instituto Politécnico de Gestão e Tecnologia

Place Branding and Public Diplomacy, 2021

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Journal article

Publication Year 2021

Journal / Conference / Work Place Branding and Public Diplomacy

Publication Status Submitted

v.c.vale@ua.pt ID: 1D15-C568-7C92