Vera Teixeira Vale has a PhD in Management with specialization in Marketing and Strategy from the Faculty of Economics and Management of University of Porto, a MSc in Marketing from the Oporto Catholic University, also an MBA in Commercial Operations Management in Oporto Catholic University and a degree in Public Relations from the Maia Superior Institute. She is an Assistant Professor in the University of Aveiro (DEGEIT) . She lectures under graduated and graduated courses of Management, Marketing, Marketing Research and Consumer Behaviour. Presently, she is researcher affiliated to GOVCOPP, and a invited researcher at CEOS.PP. Her research topics are: Consumer Behaviour, Consumer Psychology, Anti-Consumption, Anti-branding, Sustainable and Responsible consumption, Expatriation Motivations, SEM, Quantitative and Qualitative Methods Her teaching interests are: Consumer Behaviour, Marketing Research and Marketing Management.