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Journal article Quartil Q2

“The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda

Cícero Eduardo Walter , Vera Teixeira Vale , Manuel Au-Yong-Oliveira , Cláudia Miranda Veloso , Bruno Barbosa Sousa
ISLA — Instituto Politécnico de Gestão e Tecnologia
Administrative Sciences, 01 2023

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Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Journal article
Publication Year 2023
Journal / Conference / Work Administrative Sciences
ISSN 2076-3387
Quartile (SCImago) Q2

ISLA Authors & Affiliations

V
Vera Cristina Fontes Teixeira Vale
v.c.vale@ua.pt ID: 1D15-C568-7C92
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