Resume
This work is cataloged in the Scientific Portal. Officially published in International Journal of Marketing, Communication and New Media (2023). Referenced as: "Pereira, Ines Veiga; Araujo, Joana; Simoes, Joao Abel".
The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.54663/2182-9306.2023.SN13.156-176