Service Delight and Brand Love: Its' Impact on Premium Price and Word-of-Mouth

Abstract

Esta obra encontra-se catalogada no Portal Científico. Publicada oficialmente em International Journal of Marketing, Communication and New Media (2023). Referenciada como: "Pereira, Ines Veiga; Araujo, Joana; Simoes, Joao Abel".

O resumo completo e texto integral podem ser consultados diretamente no DOI oficial: https://doi.org/10.54663/2182-9306.2023.SN13.156-176

Detalhes Bibliográficos e Editoriais

Veículo / Revista / Livro International Journal of Marketing, Communication and New Media

Identificadores Oficiais

DOI: 10.54663/2182-9306.2023.SN13.156-176

Descoberta de Coautores & Ciência ID

Autores discriminados na citação da obra:

Pereira, Ines Veiga; Araujo, Joana; Simoes, Joao Abel

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Service Delight and Brand Love: Its' Impact on Premium Price and Word-of-Mouth

Abstract

Detalhes Bibliográficos e Editoriais

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Descoberta de Coautores & Ciência ID

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Service Delight and Brand Love: Its' Impact on Premium Price and Word-of-Mouth

Abstract

Detalhes Bibliográficos e Editoriais

Identificadores Oficiais

Descoberta de Coautores & Ciência ID

Other Related Publications

Artificial Intelligence in Support of Teaching: Predictive Models and Adaptive Systems for Personalising Learning

Comparative Analysis of Ensemble Machine Learning Models for Risk-Oriented Monitoring of Military Procurement

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