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A importância do customer experience nos canais digitais

RIBEIRO, PRISCILLA CRISTINA CABRAL , KELLER, SABRINNA , ARAUJO, ELAINE APARECIDA , MONTEIRO, MARCELO MACIEL
ISLA — Instituto Politécnico de Gestão e Tecnologia
2017, pp. 29–45 Published by: Universidade de Vigo

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#communication channels #Consumer behavior #digital channels #electric utilities #Digital marketing

Bibliographic Details

Publication Type Conference paper
Publication Year 2017
ISSN 2318-3349
ISBN 978-84-8158-753-1
Pagination pp. 29–45
Publisher Universidade de Vigo
Publication Status Published

ISLA Authors & Affiliations

J
Jorge Daniel de Lima Pacheco
jorgepacheco.iscap@gmail.com ID: 5710-0CE8-5DF0
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