Jorge Daniel Lima Pacheco holds a PhD in Communication from the University of Vigo. He obtained a Master's degree in Digital Marketing in 2014 from the Polytechnic Institute of Porto - Porto Accounting and Business School. He also holds a degree in Marketing from Fernando Pessoa University, obtained in 2005. He is currently a guest lecturer at the Polytechnic Institute of Cávado and Ave - School of Hospitality and Tourism (Master's Degree in Marketing; Tourism Marketing; Tourism Management; and Digital Design); guest lecturer at the Polytechnic Institute of Porto - Porto Accounting and Business School (Master's Degree in E-Business; Degree in Business Communication). He worked in 2025 as Head of SEO at WY Group for national and international clients; he was a digital strategist at the WhySurreal agency (2014-2028) working with clients such as Symington Family Estates, Caves Campelo, Corticeira Amorim, GBLF, Indian Motorcycles, Hotel Minho and Hotel Feel Viana. He is a consultant for several public and private institutions. He has published articles in magazines and books and supervised master's theses. He has received several awards/distinctions, including that of best student in the master's degree in digital marketing. In terms of research, he is linked to communication; digital marketing; the artistic-cultural sector, e-commerce, tourism, customer experience, management and communication. A perpetual enthusiast of marketing and cars.

• Pacheco, Jorge