Jorge Daniel Lima Pacheco completed his PhD in Communication on January 20, 2023, at the University of Vigo. He has a Master's degree in Digital Marketing in 2014 from the Polytechnic Institute of Porto - Porto Accounting and Business School. Additionally, he holds a degree in Marketing since 2005 from Fernando Pessoa University. Currently, he serves as an Invited Adjunct Teacher at the Polytechnic Institute of Cávado e do Ave - School of Hospitality and Tourism (courses: Master in Marketing, Tourism and also in Digital Design) and also as an Invited Adjunct Teacher at the Polytechnic Institute of Porto - Porto Accounting and Business School (courses: master in e-commerce and degree in Marketing). Former Digital Strategist at the WhySurreal agency, working with clients such as Symington Family Estates, Caves Campelo, Corticeira Amorim, GBLF, Indian Motorcycles, Hotel Minho, or Hotel Feel Viana. Consultant for various public and private institutions. He has published article in journals, sections in books, supervised MSc dissertations. Jorge Daniel Lima Pacheco has received one award and/or honor. His Ciência Vitae curriculum highlights terms related to scientific, technological, and artistic-cultural output, including customization, e-commerce, satisfaction, customer experience, digital marketing, management and communication. A perpetual enthusiast of marketing and automobiles.