|
Lima, Ana; Cruz, Marco; Pacheco, Jorge
|
The impact of social media marketing efforts on buying intentions within the brewing sector
|
10.2478/mmcks-2024-0028
|
2025
|
Published
|
Journal article
|
Q3
|
|
Jitka Vávrová; Lenka Cervová; Blanka Brandová; Jorge Pacheco
|
Assessing sustainable practices and managerial approaches in the hotel industry: A comparative case study
|
10.7341/20242033
|
2024
|
Published
|
Journal article
|
Q2
|
|
Cardoso, Cristina; Pacheco, Jorge. Corresponding author: Cardoso, Cristina
|
Analysis of the Communication Strategy of the Liga Portuguesa Contra o Cancro on the Social Network Facebook during the Pink October Movement: A Study from 2019 to 2023.
|
10.54663/2182-9306.2024.v.12.n.151-167
|
2024
|
Published
|
Journal article
|
No Quartile
|
|
Pacheco, Jorge; Cardoso, Cristina
|
Motivational Drivers in Social Media: An Analysis of Generation X vs. Generation Y
|
—
|
2024
|
Published
|
Conference paper
|
No Quartile
|
|
Pacheco, Jorge; Cardoso, Cristina
|
A Street Art como Espaço de Comunicação Cultural, Social e Política
|
—
|
2024
|
Under revision
|
Conference paper
|
No Quartile
|
|
Pacheco, Jorge; Cardoso, Cristina
|
Resilience and Transformation: Examining Marketing Strategies and Consumer Behaviour in a Covid-19 World Connected by Social Media
|
—
|
2023
|
Published
|
Conference paper
|
No Quartile
|
|
Teresa Teixeira; Ana Lima; Jorge Pacheco
|
A publicidade nas redes sociais como influenciadora da compra por impulso
|
10.56002/ceos.00050_cimne_1_2
|
2022
|
No Status
|
Journal article
|
No Quartile
|
|
RIBEIRO, PRISCILLA CRISTINA CABRAL; KELLER, SABRINNA; ARAUJO, ELAINE APARECIDA; MONTEIRO, MARCELO MACIEL
|
A importância do customer experience nos canais digitais
|
10.14488/enegep2019_tn_sto_295_1663_36999
|
2017
|
Published
|
Conference paper
|
No Quartile
|
|
Pacheco, Jorge
|
Marketing experiencial, emoções, satisfação e lealdade: um estudo empírico em Serralves em festa.
|
—
|
2015
|
Published
|
Conference paper
|
No Quartile
|
|
De Lima, A.P.; Pacheco, J.; Silva, P.
|
Effects of experience on valuing a tourist event: A theoretical review and propositions
|
10.1007/978-981-15-2024-2_40
|
2020
|
No Status
|
Book chapter
|
Q4
|
|
Lima, Ana; Pacheco, Jorge; Ana Lima; Jorge Pacheco
|
New Trends and Tools for Customer Relationship
|
10.4018/978-1-5225-6261-0.ch001
|
2019
|
Published
|
Book chapter
|
No Quartile
|
|
Pacheco, Jorge
|
Smart cities, smart life, smart communication
|
—
|
2019
|
Published
|
Book chapter
|
No Quartile
|
|
Pacheco, Jorge; Cardoso, Cristina. Corresponding author: Cardoso, Cristina
|
Leveraging Social Selling on LinkedIn for B2B Relationship Management in the COVID-19 Era
|
10.56002/ceos.0040cf
|
2024
|
Published
|
Book chapter
|
No Quartile
|
|
Marta Beatriz Silva; Jorge Lima Pacheco; Bruno Sousa
|
Digital Marketing, Artificial Intelligence, and Online Social Networks in Tourism
|
10.4018/979-8-3693-2137-9.ch010
|
2024
|
No Status
|
Book chapter
|
No Quartile
|
|
Ana Pinto de Lima; Jorge Pacheco; Pedro Silva
|
Wine Marketing Event – The Importance of Emotions in a Wine Tasting for Inexperienced Participants
|
10.1007/978-981-33-4260-6_24
|
2021
|
No Status
|
Book chapter
|
Q4
|
|
Cristina Cardoso; Jorge Pacheco
|
Resilience and Transformation: Examining Marketing Strategies and Consumer Behavior in a COVID-19 World Connected by Social Media
|
10.1007/978-981-97-1552-7_19
|
-
|
No Status
|
Conference paper
|
Q4
|
|
Jorge Pacheco; Cristina Cardoso
|
Motivational Drivers in Social Media: An Analysis of Generation X Versus Generation Y
|
10.1007/978-981-96-3081-3_40
|
2025
|
No Status
|
Book chapter
|
Q4
|
|
Pacheco, Jorge; Cardoso, C.
|
COMUNICACIÓN PERSONALIZADA EN EL COMERCIO ELECTRÓNICO: CONCEPTOS Y APLICACIONES
|
—
|
2025
|
Published
|
Book chapter
|
No Quartile
|
|
Cátia Faria Ribeiro; Jorge Pacheco; Bruno Barbosa Sousa; Victor Figueira
|
The Impact of Social Networks on Cultural and Religious Tourism: The Case of the Tibães Monastery (Portugal)
|
10.1007/978-981-96-5396-6_5
|
2025
|
No Status
|
Book chapter
|
Q4
|
|
Pacheco, Jorge; Cardoso, C.. Corresponding author: Cardoso, C.
|
Creatividad frente a optimización: producción de contenido digital en el sector automovilístico
|
—
|
2026
|
Published
|
Book chapter
|
No Quartile
|
