Analysis of the Communication Strategy of the Liga Portuguesa Contra o Cancro on the Social Network Facebook during the Pink October Movement: A Study from 2019 to 2023.

This work is cataloged in the Scientific Portal. Officially published in International Journal of Marketing, Communication and New Media (2024). Referenced as: "Cardoso, Cristina; Pacheco, Jorge. Corresponding author: Cardoso, Cristina".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.54663/2182-9306.2024.v.12.n.151-167