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Conference paper Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 0 Citations Quartil Q4

Resilience and Transformation: Examining Marketing Strategies and Consumer Behavior in a COVID-19 World Connected by Social Media

Cristina Cardoso , Jorge Pacheco
ISLA — Instituto Politécnico de Gestão e Tecnologia
pp. 657–770
DOI: 10.1007/978-981-97-1552-7_19

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#COVID-19 pandemic #Consumer behavior #marketing strategy #Social Media Marketing #social networking sites #consumer-brand relationships #digital channels #brand adaptation #resilience #Resilience (materials science) #Coronavirus disease 2019 (COVID-19) #Transformation (genetics) #Social media

Bibliographic Details

Publication Type Conference paper
Publication Year -
Pagination pp. 657–770
Quartile (SCImago) Q4
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

C
Cristina Alexandra Ramos Cardoso
formadoracristinacardoso@gmail.com ID: E21C-41F4-36D4
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J
Jorge Daniel de Lima Pacheco
jorgepacheco.iscap@gmail.com ID: 5710-0CE8-5DF0
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