Resilience and Transformation: Examining Marketing Strategies and Consumer Behavior in a COVID-19 World Connected by Social Media

Resume

This work is cataloged in the Scientific Portal. Officially published in ICMarkTech'23 (2023). Referenced as: "Cardoso, Cristina; Pacheco, Jorge".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1007/978-981-97-1552-7_19

Bibliographic & Editorial Details

Venue / Journal / Book ICMarkTech'23

Publisher Springer Nature Singapore

Pagination Pages 657 - 770

Publication Venue / Conference Praga, Czech Republic

Role Coauthor

Official Identifiers

DOI: 10.1007/978-981-97-1552-7_19

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição

C

Cristina Alexandra Ramos Cardoso Investigador

Ciência ID: E21C-41F4-36D4

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J

Jorge Daniel de Lima Pacheco Investigador

Ciência ID: 5710-0CE8-5DF0

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Coautores da Obra

Autores discriminados na citação da publicação:

Cardoso, Cristina; Pacheco, Jorge

Clique no botão acima para consultar a API da FCT e descobrir os perfis Ciência ID dos coautores.

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Resilience and Transformation: Examining Marketing Strategies and Consumer Behavior in a COVID-19 World Connected by Social Media 🔓

Resume

Bibliographic & Editorial Details

Official Identifiers

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

Resilience and Transformation: Examining Marketing Strategies and Consumer Behavior in a COVID-19 World Connected by Social Media 🔓

Resume

Bibliographic & Editorial Details

Official Identifiers

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

Other Related Publications

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SiSchool: A QR-Based Mobile Device Control System for Educational Environments

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