Resilience and Transformation: Examining Marketing Strategies and Consumer Behaviour in a Covid-19 World Connected by Social Media

Abstract

Esta obra encontra-se catalogada no Portal Científico. Publicada oficialmente em IcMarktech23 (2023). Referenciada como: "Pacheco, Jorge; Cardoso, Cristina".

Detalhes Bibliográficos e Editoriais

Veículo / Revista / Livro IcMarktech23

Editora / Publisher Springer Nature Singapure

Paginação Páginas 657 - 770

Local de Publicação / Conferência Praga, Czech Republic

Papel / Role Coauthor

Descoberta de Coautores & Ciência ID

Autores discriminados na citação da obra:

Pacheco, Jorge; Cardoso, Cristina

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Resilience and Transformation: Examining Marketing Strategies and Consumer Behaviour in a Covid-19 World Connected by Social Media

Abstract

Detalhes Bibliográficos e Editoriais

Descoberta de Coautores & Ciência ID

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Resilience and Transformation: Examining Marketing Strategies and Consumer Behaviour in a Covid-19 World Connected by Social Media

Abstract

Detalhes Bibliográficos e Editoriais

Descoberta de Coautores & Ciência ID

Other Related Publications

AI-Driven Predictive Model for Diabetes Risk Assessment - A Class-Balanced Machine Learning Approach with Web-Based Deployment

SiSchool: A QR-Based Mobile Device Control System for Educational Environments

From predicting dropout rates to responsible intervention: explainable machine learning for academic success in higher education

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