Resilience and Transformation: Examining Marketing Strategies and Consumer Behaviour in a Covid-19 World Connected by Social Media

Resume

This work is cataloged in the Scientific Portal. Officially published in IcMarktech23 (2023). Referenced as: "Pacheco, Jorge; Cardoso, Cristina".

Bibliographic & Editorial Details

Venue / Journal / Book IcMarktech23

Publisher Springer Nature Singapure

Pagination Pages 657 - 770

Publication Venue / Conference Praga, Czech Republic

Role Coauthor

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição

J

Jorge Daniel de Lima Pacheco Investigador

Ciência ID: 5710-0CE8-5DF0

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Coautores da Obra

Autores discriminados na citação da publicação:

Pacheco, Jorge; Cardoso, Cristina

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Resilience and Transformation: Examining Marketing Strategies and Consumer Behaviour in a Covid-19 World Connected by Social Media

Resume

Bibliographic & Editorial Details

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

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