Back
Book chapter Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 1 Citations Quartil Q4

Wine Marketing Event – The Importance of Emotions in a Wine Tasting for Inexperienced Participants

Ana Pinto de Lima , Jorge Pacheco , Pedro Silva
ISLA — Instituto Politécnico de Gestão e Tecnologia
2021
DOI: 10.1007/978-981-33-4260-6_24

Resume

Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Wine tasting #emotions #Wine marketing #Customer satisfaction #word of mouth #comfort #Enthusiasm #wineries #customer experience #Wine #Marketing #Advertising #Psychology

Bibliographic Details

Publication Type Book chapter
Publication Year 2021
Quartile (SCImago) Q4
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

A
Ana Patrícia Pinto de Lima
analima@iscap.ipp.pt ID: B217-C725-0180
Profile
J
Jorge Daniel de Lima Pacheco
jorgepacheco.iscap@gmail.com ID: 5710-0CE8-5DF0
Profile