Coping with Crises: A Study of Humor Appeal in Moroccan Advertising during the COVID-19

Resume

This work is cataloged in the Scientific Portal. Officially published in Information & Media (2024). Referenced as: "Abdelkrim Chirig; Karima Bouziane; Marouane Zakhir".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.15388/Im.2024.99.7

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Venue / Journal / Book Information & Media

Official Identifiers

DOI: 10.15388/Im.2024.99.7

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Authors itemized in work citation:

Abdelkrim Chirig; Karima Bouziane; Marouane Zakhir

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Coping with Crises: A Study of Humor Appeal in Moroccan Advertising during the COVID-19

Resume

Bibliographic & Editorial Details

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Discovery of Co-authors & Ciência ID

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