Back
Journal article Quartil Q2

UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS

Amélia Carvalho , Teresa Fernandes
Journal of Marketing Theory and Practice, Volume 26, Issue 1-2, 2018, pp. 35–55
https://doi.org/10.1080/10696679.2017.1389241
Published: 2018
Access Article (PDF / URL)

Resume

This work is cataloged in the Scientific Portal. Officially published in Journal of Marketing Theory and Practice (2018). Referenced as: "Amélia Carvalho; Teresa Fernandes".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1080/10696679.2017.1389241

Bibliographic & Editorial Details

Venue / Journal / Book Journal of Marketing Theory and Practice
Volume & Issue Vol. 26 (No. 1-2)
Pagination Pages 35 - 55

Official Identifiers

DOI: 10.1080/10696679.2017.1389241
ISSN: 1069-6679

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição
M
Maria Amélia Machado Carvalho Investigador
Ciência ID: 4619-08C9-7843
View Profile
Coautores da Obra

Autores discriminados na citação da publicação:

Amélia Carvalho; Teresa Fernandes

Clique no botão acima para consultar a API da FCT e descobrir os perfis Ciência ID dos coautores.

Other Related Publications

Journal article • 2026

Artificial Intelligence in Support of Teaching: Predictive Models and Adaptive Systems for Personalising Learning

Journal article • 2026

Comparative Analysis of Ensemble Machine Learning Models for Risk-Oriented Monitoring of Military Procurement

Journal article • 2026

Artificial intelligence and active b-learning methodologies in higher education: a bibliometric analysis

ISLA Scientific Portal • Metadata officially synchronized via Ciência Vitae / FCT