The brand positioning and image of a religious organisation: an empirical analysis

Resume

This work is cataloged in the Scientific Portal. Officially published in International Journal of Nonprofit and Voluntary Sector Marketing (2006). Referenced as: "Madalena Abreu".

The complete abstract and full text can be accessed directly at the official DOI: https://doi.org/10.1002/nvsm.49

Bibliographic & Editorial Details

Venue / Journal / Book International Journal of Nonprofit and Voluntary Sector Marketing

Volume & Issue Vol. 11 (No. 2)

Pagination Pages 313 - 326

Official Identifiers

DOI: 10.1002/nvsm.49

Autores & Descoberta de Ciência ID

Identificação dos autores da instituição e deteção de coautores via FCT Ciência Vitae.

Autor(es) da Instituição

M

Maria Madalena Eça Guimarães de Abreu Investigador

Ciência ID: 811A-E805-4D69

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Coautores da Obra

Autores discriminados na citação da publicação:

Madalena Abreu

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The brand positioning and image of a religious organisation: an empirical analysis

Resume

Bibliographic & Editorial Details

Official Identifiers

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

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