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INTERNAL MARKETING IN INTERNATIONAL AND NATIONAL INTERNSHIPS: COMPARISON OF STUDENTS´ PERSPECTIVES AND EXPECTATIONS

Teresa Pataco , Mónica Oliveira
ISLA — Instituto Politécnico de Gestão e Tecnologia
2023
DOI: 10.21125/edulearn.2023.0634

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Abstract
INTERNAL MARKETING IN INTERNATIONAL AND NATIONAL INTERNSHIPS: COMPARISON OF STUDENTS´ PERSPECTIVES AND EXPECTATIONS

Keywords

#Internal marketing #internships #international internships #student perceptions #student expectations #internship #International marketing #Marketing

Bibliographic Details

Publication Type Conference paper
Publication Year 2023
ISSN 2340-1117

ISLA Authors & Affiliations

T
Teresa Alexandra Azevedo Pataco
tpataco@iscap.ipp.pt ID: 1F18-80BE-1AA8
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