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Journal article Open Access Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 8 Citations Quartil Q3

Trade fairs as an intelligence process: the perspective of companies/exhibitors

Silva, Pedro Mendonça , Vale, Vera Teixeira , Moutinho, Victor Ferreira
ISLA — Instituto Politécnico de Gestão e Tecnologia
Journal of Convention & Event Tourism, 29 12 2020, pp. 1–30
DOI: 10.1080/15470148.2020.1866139 Handle: http://hdl.handle.net/10773/31177

Resume

Abstract
Trade fairs are excellent sources of information. However, there is a paucity of empirical studies on trade fairs as intelligence tools. This study aims to address this by focusing specifically on Trade Fair Intelligence Activities from the exhibitors’ perspective. The study developed a conceptual model and hypotheses, then a quantitative analysis was performed through a survey administered to exhibitors of the international trade fairs. The results show that a holistic approach to trade fairs exists as an intelligence process from the perspective of exhibitors. Thus, Trade Fair Intelligence Activities allow an exhibitor to apply data to its Information Management System, which consequently enriches its Strategic Marketing Management and, in the end, improves the Company’s Competitiveness. The study explores managerial implications and proposes avenues for future research.

Keywords

#Trade fair intelligence #Exhibitors #Information management #Strategic marketing management #Competitiveness

Bibliographic Details

Publication Type Journal article
Publication Year 2020
Journal / Conference / Work Journal of Convention & Event Tourism
ISSN 1547-0148
Pagination pp. 1–30
Quartile (SCImago) Q3
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

P
Pedro Bruno Mendonça da Silva
pedrobrunomendonca@hotmail.com ID: 051F-4D6C-FA2E
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V
Vera Cristina Fontes Teixeira Vale
v.c.vale@ua.pt ID: 1D15-C568-7C92
Profile