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Consumer emotions research in luxury contexts in emerging economies

Canguende-Valentim, Cláudio Félix , Vale, Vera Teixeira

ISLA — Instituto Politécnico de Gestão e Tecnologia

Advances in Marketing, Customer Relationship Management, and E-Services, 2020 Published by: IGI Global

The main objective of this chapter is to focus on the emotional experience in luxury contexts in emerging economies. Consumer research literature currently lacks studies of consumer emotions in emerging economies, except for some relevant studies of emerging consumption in China. This chapter reports a systematic literature review of luxury and consumer emotions aiming at mapping the main trends of research on this topic. The results show that the predominant type of methodology in these studies is mainly quantitative versus qualitative and mixed. The studies consider various antecedents of emotions, environmental stimuli, such as familiarity with the brand, the physical aspect of the product, among others, and non-environmental stimuli such as quality of service, product quality, among others. The contexts of studies of consumer emotions are presented. Finally, the authors also identify the studies undertaken in emerging economies.

Keywords

#consumer emotions #luxury consumption #emerging markets #antecedents of emotions #brand familiarity #service quality #product quality #emotional experience #Consumption (sociology) #Product (mathematics) #Quality (philosophy) #Marketing #Consumer behaviour #China

Bibliographic Details

Publication Type Book chapter

Publication Year 2020

Journal / Conference / Work Advances in Marketing, Customer Relationship Management, and E-Services

ISSN 2327-5502

ISBN 9781799822202

Publisher IGI Global

ISLA Authors & Affiliations

Consumer emotions research in luxury contexts in emerging economies

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Keywords

Bibliographic Details

ISLA Authors & Affiliations