Brand equity and intellectual capital management: a literature review

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This work is cataloged in the Scientific Portal. Officially published in Place Branding and Public Diplomacy (2021). Referenced as: "Gradim, Adriana; Vale, Vera; Vale, José".

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Venue / Journal / Book Place Branding and Public Diplomacy

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V

Vera Cristina Fontes Teixeira Vale Investigador

Ciência ID: 1D15-C568-7C92

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Autores discriminados na citação da publicação:

Gradim, Adriana; Vale, Vera; Vale, José

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Brand equity and intellectual capital management: a literature review

Resume

Bibliographic & Editorial Details

Autores & Descoberta de Ciência ID

Nenhum coautor adicional com Ciência ID associado

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