Brand equity and intellectual capital management: a literature review

Abstract

Esta obra encontra-se catalogada no Portal Científico. Publicada oficialmente em Place Branding and Public Diplomacy (2021). Referenciada como: "Gradim, Adriana; Vale, Vera; Vale, José".

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Veículo / Revista / Livro Place Branding and Public Diplomacy

Descoberta de Coautores & Ciência ID

Autores discriminados na citação da obra:

Gradim, Adriana; Vale, Vera; Vale, José

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Brand equity and intellectual capital management: a literature review

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Detalhes Bibliográficos e Editoriais

Descoberta de Coautores & Ciência ID

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Brand equity and intellectual capital management: a literature review

Abstract

Detalhes Bibliográficos e Editoriais

Descoberta de Coautores & Ciência ID

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