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Journal article

The impact of sponsorship on a football team's brand equity

Vale, José
ISLA — Instituto Politécnico de Gestão e Tecnologia
Journal of Sponsorship, 2009
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Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Journal article
Publication Year 2009
Journal / Conference / Work Journal of Sponsorship

ISLA Authors & Affiliations

J
José António Fernandes Lopes Oliveira Vale
josevale@iscap.ipp.pt ID: 8710-11DD-5A91
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