| Title | Year | Status | Type | Indexing |
|---|---|---|---|---|
|
Gomes, Sandra; Nogueira, Mafalda; Viegas, Cláudia; Neto, Beatriz; Prada, Marília; Souza, Cristiane; Ferreira, Liliana; Rocha, Ada
Assessing Stakeholders’ roles within Social Marketing Strategies: Prioritizing their influence and interest levels towards the adoption of sustainable food options in higher education, 2024 |
2024 | Published | Conference paper | |
|
Ferreira, Liliana; Viegas, Cláudia; Gomes, Sandra; Nogueira, Mafalda; Souza, Cristiane; Prada, Marília; Rocha, Ada
Social Marketing as an approach to increase adherence to the Mediterranean Diet in higher education institutions: preliminary data from a research project, 2024 |
2024 | No Status | Conference poster | |
|
Nogueira, Mafalda; Silva, Bruno; Gomes, Sandra
The Impact of Customer-Centric Sustainability on Brand Relationships, 2023 |
2023 | Published | Journal article | |
|
Campos, Mafalda Lucas Roncon da Costa
Os atributos do vinho que influenciam na intenção de compra, 2023 |
2023 | No Status | Thesis / Dissertation | |
|
Fernando Pinto dos Santos; Cidália Neves; Sandra Gomes; Patricia Oliveira; Mafalda Nogueira
ENHANCING TRANSDISCIPLINARITY IN HIGHER EDUCATION PROBLEM-BASED LEARNING: THREATS AND OPPORTUNITIES FROM THE VIEWPOINT OF FACULTY MEMBERS, 2022 |
2022 | No Status | Conference paper | |
|
Sandra Gomes; Mafalda Nogueira; Cidália Neves; Fernando Pinto dos Santos
EDUCATION AS AN AVENUE FOR STUDENTS’ ETHICAL BEHAVIOR, 2022 |
2022 | No Status | Conference paper | |
| 2022 | No Status | Thesis / Dissertation | ||
| 2022 | No Status | Thesis / Dissertation | ||
|
Sousa, Andreia Sofia Rodrigues
O consumidor consciente de alimentos face ao atributo local, 2022 |
2022 | No Status | Thesis / Dissertation | |
|
Santos, Inês Filipa Alves dos
A adoção do consumo online pelos imigrantes digitais, 2022 |
2022 | No Status | Thesis / Dissertation | |
| 2021 | No Status | Journal article | ||
|
Gomes, Sandra; Neves, Cidália; Nogueira, Mafalda
Looking to the future: Grasping students’ expectations regarding employers’ attractiveness, 2021 |
2021 | No Status | Conference paper | |
|
Gomes, Sandra; Neves, Cidália; Nogueira, Mafalda
WHAT IS YOUR DREAM JOB? Exploring undergrad students’ pre-market entry expectations in the light of EVP dimensions, 2021 |
2021 | No Status | Conference paper | |
|
Cidália Neves; Mafalda Nogueira; Sandra Gomes
LOOKING TO THE FUTURE: GRASPING STUDENTS’ EXPECTATIONS REGARDING EMPLOYERS’ ATTRACTIVENESS, 2021 |
2021 | No Status | Conference paper | |
|
Cidália Neves; Mafalda Nogueira; Sandra Gomes
WHAT IS YOUR DREAM JOB? EXPLORING UNDERGRAD STUDENTS’ PRE-MARKET ENTRY EXPECTATIONS IN THE LIGHT OF EVP DIMENSIONS, 2021 |
2021 | No Status | Conference paper | |
|
Branco, Andreia Filipa Ferreira
Motivações de compra do consumidor de produtos de cosmética Cruelty- Free, 2021 |
2021 | No Status | Thesis / Dissertation | |
| 2021 | No Status | Thesis / Dissertation | ||
|
Veiga, Maria de Sousa Vieira Pinheiro da
O valor da marca de vinho do porto Ramos Pinto na perspetiva do consumidor, 2021 |
2021 | No Status | Thesis / Dissertation | |
| 2021 | No Status | Thesis / Dissertation | ||
|
Ferreira, Joana Sofia Fonseca
Serão as crianças/jovens os condutores do futuro? Da sustentabilidade ambiental à industria automóvel, 2021 |
2021 | No Status | Thesis / Dissertation | |
|
Monteiro, Hélder de Sousa Barreiros
Plano de comunicação integrada de marketing para a área de formação da empresa avós & netos, 2021 |
2021 | No Status | Thesis / Dissertation | |
| 2021 | No Status | Thesis / Dissertation | ||
|
Gomes, Sandra; Nogueira, Mafalda; Neves, Cidália
Higher education as corporate social responsibility drivers: Teaching and learning to transform the world, 2020 |
2020 | Published | Conference paper | |
|
Gomes, Sandra; Nogueira, Mafalda; Neves, Cidália
Online Disclosureof higher education institutions' social responsibility, 2020 |
2020 | Published | Conference paper | |
|
Sandra Gomes; Mafalda Nogueira; Mafalda Ferreira; Maria João Gregorio; Pedro Graça; Jo Jewell; João Breda
Consumer Attitudes Toward Food and Nutritional Labeling: Implications for Policymakers and Practitioners on a National Level, 2020 |
2020 | No Status | Journal article | |
|
Sandra Gomes; Mafalda Nogueira; Cidália Neves
HIGHER EDUCATION INSTITUTIONS AS CORPORATE SOCIAL RESPONSIBILITY DRIVERS: TEACHING AND LEARNING TO TRANSFORM THE WORLD, 2020 |
2020 | No Status | Conference paper | |
| 2020 | No Status | Thesis / Dissertation | ||
| 2020 | No Status | Thesis / Dissertation | ||
| 2020 | No Status | Thesis / Dissertation | ||
| 2020 | No Status | Thesis / Dissertation | ||
| 2020 | No Status | Thesis / Dissertation | ||
| 2019 | No Status | Conference paper | ||
| 2019 | No Status | Conference paper | ||
| 2019 | No Status | Journal article | ||
| 2019 | No Status | Journal article | ||
| 2019 | Published | Journal article | ||
| 2019 | No Status | Journal article | ||
|
Silva, Francisca Pimenta da
Caracterização das atitudes dos consumidores seniores face à rotulagem alimentar e nutricional, 2019 |
2019 | No Status | Thesis / Dissertation | |
|
Santos, Vera Lúcia Guedes dos
A intenção de compra de alimentos biológicos em embalagens sustentáveis, 2019 |
2019 | No Status | Thesis / Dissertation | |
|
Costa, Dina Silva Vieira da
Communication strategy to rejuvenate a brand: case study of Cockburn´s Port on social media, 2019 |
2019 | No Status | Thesis / Dissertation | |
| 2018 | No Status | Thesis / Dissertation | ||
|
Ramos, Raquel Sofia Moreira
Os blogs de moda como canal de comunicação de eventos de moda : o caso Sonae Sierra, 2018 |
2018 | No Status | Thesis / Dissertation | |
|
Fraga, Ana Cláudia Vieira
O papel das personagens licenciadas na decisão de compra de vestuário infantil, 2018 |
2018 | No Status | Thesis / Dissertation | |
| 2018 | No Status | Thesis / Dissertation | ||
|
Macedo, Rita Isabel Santos
A influência do marketing social na imagem da marca da santa casa da misericórdia de Barcelos, 2018 |
2018 | No Status | Thesis / Dissertation | |
|
Osório, Ana Mafalda Balça
Estudo do comportamento de consumo (e não consumo) de leite e produtos derivados, 2018 |
2018 | No Status | Thesis / Dissertation | |
|
Neto, Catarina Martins Ribeiro Pacheco
A melhoria da imagem da Douro Azul por meio da cocriação com a comunidade envolvente, 2017 |
2017 | No Status | Thesis / Dissertation | |
|
Santos, Inês Rodrigues Cruz dos
Marketing alimentar : estratégia de comunicação para aumentar a notoriedade da marca Fruut, 2017 |
2017 | No Status | Thesis / Dissertation | |
|
Aguiar, Nuno Miguel Tavares
Mobile marketing: as “appitudes” do consumidor em Portugal, 2016 |
2016 | No Status | Thesis / Dissertation | |
|
Monteiro, Diogo Pinto
A construção de marcas portuguesas de calçado de luxo, 2016 |
2016 | No Status | Thesis / Dissertation | |
| 2016 | No Status | Thesis / Dissertation | ||
|
Monteiro, Maria Isabel Faria Teixeira
Estratégia de marca baseada em storytelling: estudo de caso Fruut, 2016 |
2016 | No Status | Thesis / Dissertation | |
| 2016 | No Status | Thesis / Dissertation | ||
|
Fialho, Sílvia Raquel Ferreira
O perfil do potencial consumidor Slow Food da área metropolitana do Porto, 2016 |
2016 | No Status | Thesis / Dissertation | |
|
Reis, R.; von Schwedler, M.; Gomes, S.
Corporate social responsibility knowledge in higher education students in Portugal, 2015 |
2015 | No Status | Conference paper | |
| 2015 | No Status | Thesis / Dissertation | ||
| 2015 | No Status | Thesis / Dissertation | ||
| 2015 | No Status | Thesis / Dissertation | ||
| 2015 | No Status | Thesis / Dissertation | ||
|
Gomes, Sandra
Responsabilidade social alimentar |
2018 | Published | Book chapter | |
| 2021 | Published | Book chapter | ||
|
Marta Videira; Mafalda Nogueira; Sandra Gomes
“To Adopt or Not to Adopt, That is the Question”: Are Social Marketing Strategies Effective to Stimulate Animal Adoption? |
2023 | No Status | Book chapter |
