|
Pratas, Joaquim; Rodrigues, Maria Antónia; Carvalho, Maria Amélia
|
Navigating Social Media: A Comparative Analysis of Users' brand and shopping-related activities across different platforms
|
—
|
2024
|
Published
|
Conference paper
|
No Quartile
|
|
Pratas, Joaquim; Rodrigues, Maria Antónia; Carvalho, Maria Amélia; Vornicescu, Veronica
|
A aprendizagem baseada em projetos: uma abordagem pedagógica diferenciadora utilizada na UC de Criatividade e Inovação em Marketing", publicado nas Atas do congresso CNaPPES 2024; Referência: Pratas, J.M., Rodrigues, M.A., Carvalho, M.A. & Vornicescu, V.
|
—
|
2024
|
No Status
|
Conference poster
|
No Quartile
|
|
Pratas, Joaquim; Rodrigues, Maria Antónia; Carvalho, Maria Amélia; Vornicescu, Veronica
|
A aprendizagem baseada em projetos: uma abordagem pedagógica diferenciadora utilizada na UC de Criatividade e Inovação em Marketing
|
—
|
2024
|
No Status
|
Conference paper
|
No Quartile
|
|
Pratas, Joaquim; Amorim, Carla; Reis, José Luís
|
Measuring the impacts of smart retailing technologies pilot implementation – proposal framework
|
—
|
2023
|
Accepted
|
Conference paper
|
No Quartile
|
|
Teresa Sofia Lopes Amorim; CARREIRA, RUI; Pereira, Rui Humberto Ribeiro; Alves, Carlos; Pratas, Joaquim Fernando Monteiro; Marques dos Santos, José Paulo
|
How can businesses, low-tech businesses in particular, benefit from the Metaverse? A Delphi perspective from academics.
|
—
|
2023
|
In press
|
Conference paper
|
No Quartile
|
|
Pratas, Joaquim; Amorim, C.; Oliveira, Zaila; Carlos, V.; Reis, J.
|
Retail Chatbots main topics and research over time: A bibliometric and content analysis.
|
—
|
2023
|
In press
|
Conference paper
|
No Quartile
|
|
Pratas, J.; Amorim, C.; Reis, J.L.
|
Measuring the Impacts of Smart Retailing Technologies Pilot Implementation - Proposal Framework
|
10.18803/capsi.v23.18-35
|
2023
|
No Status
|
Conference paper
|
No Quartile
|
|
Reis, J. L.; Carvalho Vieira, Jose; Pratas, Joaquim
|
IoT in the Support of Marketing Actions. Case study: Porto City Park
|
—
|
2022
|
No Status
|
Conference paper
|
No Quartile
|
|
Pratas, J.; Oliveira, Zaila. Corresponding author: Pratas, J.
|
QR codes research in marketing: A bibliometric and content analysis
|
—
|
2022
|
Published
|
Conference paper
|
No Quartile
|
|
Pratas, J.; Amorim, C.
|
Consumer Research Shopping and Buying Behaviors in Sports Footwear Omni-Channel Retailing: A Conceptual Model
|
10.1007/978-981-16-9272-7_25
|
2022
|
No Status
|
Conference paper
|
No Quartile
|
|
Pratas, Joaquim
|
Design das Retaguardas de uma loja de retalho alimentar
|
—
|
2017
|
No Status
|
Conference abstract
|
No Quartile
|
|
Joaquim Fernando Monteiro Pratas
|
Conteúdos de Comunicação e de Posicionamento das Marcas Destino Turístico em Brochuras e Folhetos Turísticos
|
—
|
2015
|
No Status
|
Thesis / Dissertation
|
No Quartile
|
|
Pratas, Joaquim; Brito, Pedro Quelhas
|
Choosing online content for tourism destination marketing: current creative strategies and positioning
|
—
|
2013
|
No Status
|
Conference abstract
|
No Quartile
|
|
Pratas, Joaquim; Brito, Pedro Quelhas
|
Analytical framework of advertising content for tourism destinations
|
—
|
2012
|
Published
|
Conference paper
|
No Quartile
|
|
Pratas, Joaquim
|
Attracting Tourists in a creative way: the importance of Culture: The Porto’s 2001 European Capital of Culture experience
|
—
|
2010
|
No Status
|
Conference paper
|
No Quartile
|
|
Pratas, Joaquim; Vale, Vera Teixeira; Moutinho, Victor
|
Proposta de modelização conceptual para a fidelização de um destino turístico
|
—
|
2010
|
Published
|
Conference paper
|
No Quartile
|
|
Pratas, Joaquim
|
Estratégias de Publicidade em TV
|
—
|
2007
|
No Status
|
Thesis / Dissertation
|
No Quartile
|
|
Pratas, Joaquim; Pires, Maria João; Amorim, Pedro Sanches; Liz, Jorge
|
Design of backroom storage: a research opportunity?
|
—
|
2015
|
Published
|
Book chapter
|
No Quartile
|
|
Pratas, Joaquim; Vale, Vera Teixeira; Brito, Pedro Quelhas
|
A informação e o processo de tomada de decisão na gestão e planeamento em turismo
|
—
|
2014
|
Published
|
Book chapter
|
No Quartile
|
|
Pratas, Joaquim; Brito, Pedro Quelhas
|
Distribuição: gestão de pontos de venda e de retalho - gestão eficiente do negócio
|
—
|
-
|
Published
|
Book
|
No Quartile
|
|
Carla Amorim; Joaquim Pratas
|
Measuring the Impact of Risk Perception, Trust and Satisfaction on Loyalty in E-Marketplaces
|
10.1007/978-981-16-9272-7_58
|
2022
|
No Status
|
Book chapter
|
Q4
|
|
Carla Amorim; Joaquim Pratas
|
The Impact of Quality Perception on Consumer Loyalty in the Post-confinement Period: The Case of Restaurants in Portugal
|
10.1007/978-981-16-9272-7_27
|
2022
|
No Status
|
Book chapter
|
Q4
|
|
Pratas, Joaquim; Vasconcelos, Maria João; Reis, José Luís
|
The Impact of Brand Community on the Consumer Behavior: The Harley-Davidson Brand Community in Portugal Case
|
10.1007/978-981-16-9268-0_59
|
2022
|
No Status
|
Book chapter
|
Q4
|
|
Pratas, Joaquim; Amorim, Carla; Reis, J. L.
|
Smart Retailing Technologies Impact in Brand Leadership and Market Performance: A Conceptual Model
|
—
|
2022
|
Published
|
Book chapter
|
No Quartile
|
|
Pratas, Joaquim; Amorim, Carla
|
Consumer Research Shopping and Buying Behaviors in Sports Footwear Omni-Channel Retailing: A Conceptual Model
|
—
|
2022
|
Published
|
Book chapter
|
No Quartile
|
|
Pratas, Joaquim; Amorim, Carla; Reis, J. L.
|
Subscription Retailing Research Evolution Analysis Using Bibliometric Indicators and Content Analysis
|
—
|
2024
|
Published
|
Book chapter
|
No Quartile
|
|
Oliveira, Zaila; Teixeira, Sara; Teixeira, Sandrina; Pratas, Joaquim
|
The use of social media-influence of content marketing for Brazilian health industry SMEs
|
—
|
2023
|
Accepted
|
Book chapter
|
No Quartile
|
|
Joaquim Pratas; Carla Amorim; Zaila Oliveira; Vera Carlos; José Luís Reis
|
Retail Chatbots’ Main Themes and Research over Time: A Bibliometric and Content Analysis
|
10.1007/978-981-97-1552-7_7
|
-
|
No Status
|
Conference paper
|
Q4
|
|
Pratas, Joaquim; Amorim, Carla; Reis, J. L.
|
Subscription Retailing Research Evolution Analysis Using Bibliometric Indicators and Content Analysis
|
10.1007/978-981-99-0333-7_10
|
-
|
No Status
|
Conference paper
|
Q4
|
|
Lopes, Teresa Sofia Amorim; Carreira, Rui; Carlos, Vera Silva; Pereira, Rui Humberto; Alves, Carlos; Pratas, Joaquim; dos Santos, José Paulo Marques
|
How Can Businesses, Low-Tech Businesses in Particular, Benefit from the Metaverse? A Delphi Perspective from Academics
|
10.1007/978-981-97-1552-7_33
|
-
|
No Status
|
Conference paper
|
Q4
|
|
Joaquim Monteiro Pratas
|
Metaverse and Digital Twins
|
10.4018/978-1-6684-8574-3.ch011
|
2023
|
No Status
|
Book chapter
|
No Quartile
|
|
Pratas, Joaquim; Amorim, Carla; Reis, José Luís
|
Smart Retailing Technologies Impact in Brand Leadership and Market Performance: A Conceptual Model
|
10.1007/978-981-16-9272-7_26
|
-
|
No Status
|
Conference paper
|
Q4
|
|
Carvalho, Maria Amélia; Rodrigues, Maria Antónia; Pratas, Joaquim
|
Preface
|
—
|
2024
|
Published
|
Book chapter
|
No Quartile
|
|
Pires, M.; Amorim, P.; Liz, J.; Pratas, J.
|
Design of retail backroom storage: A research opportunity?
|
10.1007/978-3-319-24154-8_20
|
2015
|
No Status
|
Book chapter
|
Q1
|
|
Zaíla Oliveira; Sara Teixeira; Sandrina Teixeira; Joaquim Monteiro Pratas
|
The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs
|
10.4018/978-1-6684-9146-1.ch013
|
2023
|
No Status
|
Book chapter
|
No Quartile
|
