|
Shojaei, A.S.; Barbosa, B.; Oliveira, Z.; Coelho, A.M.R.
|
Perceived greenwashing and its impact on eco-friendly product purchase
|
10.18089/tms.20240201
|
2024
|
Published
|
Journal article
|
Q1
|
|
Alves, Joana; Teixeira, Sara; Oliveira, Zaila; Teixeira, Sandrina
|
Factors influencing brands’ reputation on social media
|
10.2478/mmcks-2024-0031
|
2024
|
No Status
|
Journal article
|
Q3
|
|
Teixeira, S.; Oliveira, Z.; Teixeira, S. F.
|
Digital marketing and sustainable tourism: a bibliometric analysis
|
—
|
2024
|
No Status
|
Conference paper
|
No Quartile
|
|
Roriz, D.; Teixeira, S.; Oliveira, Z.
|
Factors that influence the purchase intention of sustainable clothing
|
—
|
2024
|
No Status
|
Conference paper
|
No Quartile
|
|
Pratas,J.; Oliveira, Z.; Teixeira, S.
|
Decoding Loyalty: Analyzing the Relationship between Consumer Motivations to Adhere and Key Features Driving ongoing Participation in Loyalty Programs
|
—
|
2024
|
No Status
|
Conference paper
|
Q4
|
|
Oliveira, Z.; Alcantara, L.; Teixeira S.; Teixeira, S. F.
|
Perspective Of Social Media in The Influence of Decisions to Purchase Beauty Products In Fortaleza (Brazil).
|
—
|
2024
|
No Status
|
Conference paper
|
No Quartile
|
|
Francisco, M.; Teixeira S. F; Reis J. L.; Oliveira, Z.; Teixeira S.
|
Purchase decision process: consumer involvement and the perceived risks of habitual wine consumers
|
—
|
2024
|
No Status
|
Conference paper
|
No Quartile
|
|
Teixeira S.; Oliveira, Zaila. Corresponding author: Teixeira S.
|
Mobile Marketing determinants in consumer's purchase intention
|
—
|
2023
|
In press
|
Conference paper
|
No Quartile
|
|
Oliveira, Zaila; Silva, A. F.; Teixeira, S.
|
Factors Affecting the Relationship between Brands and Digital Consumer in Portugal
|
—
|
2023
|
Published
|
Journal article
|
No Quartile
|
|
Flávia Rodrigues; José Luís Reis; Sandrina Teixeira; Oliveira, Zaila
|
Website analysis to improve the performance of companies and the relationship with their customers, in time of the COVID19 pandemic: the case study of the MO brand
|
—
|
2023
|
Published
|
Conference paper
|
No Quartile
|
|
Belem Barbosa, Zaila Oliveira, Valentina Chkoniya, Mehdi Mahdav
|
Significance of verbal and visual cues in communicating perfume properties over the Internet
|
https://doi.org/10.15847/obsOBS17420232289.
|
2023
|
No Status
|
Journal article
|
Q3
|
|
Pratas, Joaquim; Amorim, C.; Oliveira, Zaila; Carlos, V.; Reis, J.
|
Retail Chatbots main topics and research over time: A bibliometric and content analysis.
|
—
|
2023
|
In press
|
Conference paper
|
No Quartile
|
|
Zaila Maria Oliveira; Tatiana Monteiro Holanda; Sandrina Teixeira; Sara Teixeira
|
Understanding the difficulties of leadership in the context of social entrepreneurship
|
10.55267/djfm/14057
|
2023
|
No Status
|
Journal article
|
No Quartile
|
|
Teixeira, S., Oliveira, Z., Teixeira, S., & Teixeira, S.
|
Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics
|
https://doi.org/10.3390/su152014784
|
2023
|
No Status
|
Journal article
|
Q1
|
|
Oliveira, Zaila Maria; Teixeira, Sara; Souza, Elnivan; Souza, Cristiane; Pessoa, Rosangela
|
Reverse Logistics: an approach to raising awareness of the risks caused by the incorrect disposal of expired drugs
|
10.55267/djfm/13423
|
2023
|
No Status
|
Journal article
|
No Quartile
|
|
Souza, Elnivan; Forte, Sergio; Teixeira, Sara; Oliveira, Zaila Maria; Teixeira, Sandrina
|
Revisiting Strategy and Performance Concepts in the Strategy Tripod Framework
|
10.55267/djfm/13422
|
2023
|
No Status
|
Journal article
|
No Quartile
|
|
Oliveira, Zaila
|
Explorando as mudanças no comportamento do consumidor online: os impactos da pandemia no comportamento de compra dos brasileiros
|
—
|
2022
|
Published
|
Conference paper
|
No Quartile
|
|
Pratas, J.; Oliveira, Zaila. Corresponding author: Pratas, J.
|
QR codes research in marketing: A bibliometric and content analysis
|
—
|
2022
|
Published
|
Conference paper
|
No Quartile
|
|
Barbosa, B.; Mahdavi, M.; Oliveira, Z.; Chkoniya, V.
|
Buying perfume in the digital age: A study on e-shoppers’ perceptions and typologies
|
10.22452/ajba.vol14no1.1
|
2021
|
No Status
|
Journal article
|
Q3
|
|
Oliveira, Zaila
|
Tourism Segmentation: City Marketing in Environmental Tourism, the case of the TAMAR Project
|
—
|
2021
|
Published
|
Conference paper
|
No Quartile
|
|
Barroso,T.B.; Oliveira, Z
|
O marketing digital na conexao das relações de consumo
|
https://doi.org/10.54663/2182-9306.2021.v9n17.27-47
|
2021
|
Published
|
Magazine article
|
No Quartile
|
|
Sandrina Teixeira; Belem Barbosa; Hugo Cunha; Zaila Oliveira
|
Exploring the Antecedents of Organic Food Purchase Intention: An Extension of the Theory of Planned Behavior
|
10.3390/su14010242
|
2021
|
No Status
|
Journal article
|
Q1
|
|
Mahdavi, M.; Barbosa, B.; Oliveira, Z.; Chkoniya, V.
|
Sounds of scents: olfactory-auditory correspondences in the online purchase experience of perfume
|
10.7819/rbgn.v22i4.4083
|
2020
|
No Status
|
Journal article
|
Q3
|
|
Meneses, N. E. O; Oliveira, Z.M
|
Liderança Feminina: os desafios da mulher no mercado empresarial brasileiro
|
—
|
2015
|
Published
|
Magazine article
|
No Quartile
|
|
Barbosa, B.; Oliveira, Z.; Teixeira, S.F.; Gomes, V.P.
|
Understanding Google Ads metrics for SME
|
10.4018/978-1-7998-8003-5.ch007
|
2021
|
No Status
|
Book chapter
|
No Quartile
|
|
Maia, I. L.; Brito, M. I. S. de; Oliveira, Z. M.; Magalhães Neto, A. B.; Morais, D. M. C.
|
Sustentabilidade e as organizações: um estudo de caso sobre a aplicação de marketing sustentável em uma indústria de água mineral.
|
—
|
2021
|
No Status
|
Book chapter
|
No Quartile
|
|
Oliveira, Z.M.; Souza, C.M.A; Pessoa, R.A; Oliveira, O.V.; Araujo, F.C.M.
|
O Perfil do Consumidor Universitário de E-Commerce de Fortaleza
|
—
|
2018
|
No Status
|
Book chapter
|
No Quartile
|
|
Laryssa Silva; Zaila Oliveira; Sara Teixeira
|
The Impact of the Aviation Hub for Tourism in Ceara, Brazil
|
10.4018/979-8-3693-7021-6.ch003
|
2024
|
No Status
|
Book chapter
|
No Quartile
|
|
Pinto, M.O.; Teixeira, S.; Oliveira, Z.
|
Self-promotion strategies on Instagram: A case study of a digital micro-influencer
|
10.4018/979-8-3693-4195-7.ch013
|
2024
|
No Status
|
Book chapter
|
No Quartile
|
|
Teixeira, S.; Oliveira, Z.M.
|
Determining consensus on the acceptance and actions of metaverse marketing in the Portuguese market
|
10.4018/979-8-3693-4195-7.ch004
|
2024
|
No Status
|
Book chapter
|
No Quartile
|
|
Zaíla Oliveira; Sara Teixeira; Sandrina Teixeira; Joaquim Monteiro Pratas
|
The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs
|
10.4018/978-1-6684-9146-1.ch013
|
2023
|
No Status
|
Book chapter
|
No Quartile
|
|
Zaila Oliveira; Sara Teixeira; Sandrina F. Teixeira
|
The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern.
|
10.4018/978-1-6684-9277-2.ch008
|
2024
|
No Status
|
Book chapter
|
No Quartile
|
|
Teixeira, S.; Oliveira, Z.; Souza, E.
|
Preface
|
—
|
-
|
No Status
|
Book
|
No Quartile
|
