| Title | Year | States | Type | Indexacao |
|---|---|---|---|---|
|
Shojaei, A.S.; Barbosa, B.; Oliveira, Z.; Coelho, A.M.R.
Perceived greenwashing and its impact on eco-friendly product purchase, 2024 |
2024 | Published | Journal article | |
|
Alves, Joana; Teixeira, Sara; Oliveira, Zaila; Teixeira, Sandrina
Factors influencing brands’ reputation on social media, 2024 |
2024 | No Status | Journal article | |
|
Teixeira, S.; Oliveira, Z.; Teixeira, S. F.
Digital marketing and sustainable tourism: a bibliometric analysis, 2024 |
2024 | No Status | Conference paper | |
|
Roriz, D.; Teixeira, S.; Oliveira, Z.
Factors that influence the purchase intention of sustainable clothing, 2024 |
2024 | No Status | Conference paper | |
| 2024 | No Status | Conference paper | ||
|
Oliveira, Z.; Alcantara, L.; Teixeira S.; Teixeira, S. F.
Perspective Of Social Media in The Influence of Decisions to Purchase Beauty Products In Fortaleza (Brazil). , 2024 |
2024 | No Status | Conference paper | |
|
Francisco, M.; Teixeira S. F; Reis J. L.; Oliveira, Z.; Teixeira S.
Purchase decision process: consumer involvement and the perceived risks of habitual wine consumers, 2024 |
2024 | No Status | Conference paper | |
|
Teixeira S.; Oliveira, Zaila. Corresponding author: Teixeira S.
Mobile Marketing determinants in consumer's purchase intention, 2023 |
2023 | In press | Conference paper | |
|
Pratas, Joaquim; Amorim, C.; Oliveira, Zaila; Carlos, V.; Reis, J.
Retail Chatbots main topics and research over time: A bibliometric and content analysis. , 2023 |
2023 | In press | Conference paper | |
|
Oliveira, Zaila; Silva, A. F.; Teixeira, S.
Factors Affecting the Relationship between Brands and Digital Consumer in Portugal, 2023 |
2023 | Published | Journal article | |
|
Barbosa, B.; Oliveira, Zaila; Chkoniya, V.; Mahdavi, Mehdi
Significance of verbal and visual cues in communicating perfume properties over the Internet, 2023 |
2023 | Published | Journal article | |
|
Flávia Rodrigues; José Luís Reis; Sandrina Teixeira; Oliveira, Zaila
Website analysis to improve the performance of companies and the relationship with their customers, in time of the COVID19 pandemic: the case study of the MO brand, 2023 |
2023 | Published | Conference paper | |
|
Zaila Maria Oliveira; Tatiana Monteiro Holanda; Sandrina Teixeira; Sara Teixeira
Understanding the difficulties of leadership in the context of social entrepreneurship, 2023 |
2023 | No Status | Journal article | |
|
Teixeira, S., Oliveira, Z., Teixeira, S., & Teixeira, S.
Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics, 2023 |
2023 | No Status | Journal article | |
|
Belem Barbosa, Zaila Oliveira, Valentina Chkoniya, Mehdi Mahdav
Significance of verbal and visual cues in communicating perfume properties over the Internet, 2023 |
2023 | No Status | Journal article | |
|
Oliveira, Zaila Maria; Teixeira, Sara; Souza, Elnivan; Souza, Cristiane; Pessoa, Rosangela
Reverse Logistics: an approach to raising awareness of the risks caused by the incorrect disposal of expired drugs, 2023 |
2023 | No Status | Journal article | |
|
Souza, Elnivan; Forte, Sergio; Teixeira, Sara; Oliveira, Zaila Maria; Teixeira, Sandrina
Revisiting Strategy and Performance Concepts in the Strategy Tripod Framework, 2023 |
2023 | No Status | Journal article | |
|
Pratas, J.; Oliveira, Zaila. Corresponding author: Pratas, J.
QR codes research in marketing: A bibliometric and content analysis, 2022 |
2022 | Published | Conference paper | |
| 2022 | Published | Conference paper | ||
|
Barbosa, B.; Mahdavi, M.; Oliveira, Z.; Chkoniya, V.
Buying perfume in the digital age: A study on e-shoppers’ perceptions and typologies, 2021 |
2021 | No Status | Journal article | |
|
Sandrina Teixeira; Belem Barbosa; Hugo Cunha; Zaila Oliveira
Exploring the Antecedents of Organic Food Purchase Intention: An Extension of the Theory of Planned Behavior, 2021 |
2021 | No Status | Journal article | |
| 2021 | Published | Conference paper | ||
|
Barroso,T.B.; Oliveira, Z
O marketing digital na conexao das relações de consumo, 2021 |
2021 | Published | Magazine article | |
|
Mahdavi, M.; Barbosa, B.; Oliveira, Z.; Chkoniya, V.
Sounds of scents: olfactory-auditory correspondences in the online purchase experience of perfume, 2020 |
2020 | No Status | Journal article | |
|
Meneses, N. E. O; Oliveira, Z.M
Liderança Feminina: os desafios da mulher no mercado empresarial brasileiro, 2015 |
2015 | Published | Magazine article | |
|
Laryssa Silva; Zaila Oliveira; Sara Teixeira
The Impact of the Aviation Hub for Tourism in Ceara, Brazil |
2024 | No Status | Book chapter | |
|
Pinto, M.O.; Teixeira, S.; Oliveira, Z.
Self-promotion strategies on Instagram: A case study of a digital micro-influencer |
2024 | No Status | Book chapter | |
|
Teixeira, S.; Oliveira, Z.M.
Determining consensus on the acceptance and actions of metaverse marketing in the Portuguese market |
2024 | No Status | Book chapter | |
|
Zaíla Oliveira; Sara Teixeira; Sandrina Teixeira; Joaquim Monteiro Pratas
The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs |
2023 | No Status | Book chapter | |
|
Zaila Oliveira; Sara Teixeira; Sandrina F. Teixeira
The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern. |
2024 | No Status | Book chapter | |
|
Teixeira, S.; Oliveira, Z.; Souza, E.
Preface |
- | No Status | Book | |
|
Teixeira, S.; Oliveira, Z.; Souza, E.
Using influencer marketing as a digital business strategy |
- | No Status | Book | |
|
Barbosa, B.; Oliveira, Z.; Teixeira, S.F.; Gomes, V.P.
Understanding Google Ads metrics for SME |
2021 | No Status | Book chapter | |
|
Maia, I. L.; Brito, M. I. S. de; Oliveira, Z. M.; Magalhães Neto, A. B.; Morais, D. M. C.
Sustentabilidade e as organizações: um estudo de caso sobre a aplicação de marketing sustentável em uma indústria de água mineral. |
2021 | No Status | Book chapter | |
|
Oliveira, Z.M.; Souza, C.M.A; Pessoa, R.A; Oliveira, O.V.; Araujo, F.C.M.
O Perfil do Consumidor Universitário de E-Commerce de Fortaleza |
2018 | No Status | Book chapter |
