| Title | Year | States | Type | Indexacao |
|---|---|---|---|---|
|
Alexandra Leandro; João Morais; Estela Silva
“Digital Storytelling in Higher Education: The Use of Podcasts in Building Institutional Identity and Engagement”, 2025 |
2025 | No Status | Journal article | |
|
Isadora Da Silva e Silva; Alexandra Leandro
The power of personal branding in political marketing, 2025 |
2025 | No Status | Journal article | |
|
Bacalhau, Lara Mendes; Rodrigues, Ivo; Leandro, Alexandra. Corresponding author: Bacalhau, Lara Mendes
Exploring Olive and Olive Oil Market Shifts and Trends: Management Lessons from a Comparative Study of Portugal and Türkiye’s Global Role in Production, Consumption, and International Trade , 2025 |
2025 | No Status | Conference abstract | |
|
Morais,João; Leandro,Alexandra; Morais, João; Leandro, Alexandra; João Morais; Alexandra Leandro
Marketing de Moda Sustentável: Tendências, Práticas e Desafios - Uma Revisão Sistemática da Literatura, 2025 |
2025 | No Status | Journal article | |
|
Bacalhau, Lara Mendes; Rodrigues, Ivo; Leandro, Alexandra; Seker, Murat; Kavdir, Yasemin. Corresponding author: Bacalhau, Lara Mendes
Strategic Analysis of Olive and Olive Oil Markets Dynamics: Comparation of Evolution and Trends in Portugal and Türkiye and their Position in Global Context, 2024 |
2024 | Published | Conference paper | |
|
Rodrigues, Ivo; Bacalhau, Lara Mendes; Leandro, Alexandra. Corresponding author: Rodrigues, Ivo
From Vineyards to Global Markets: The Evolution and Trends, Opportunities and Threats of Grape and Wine Industries in Portugal and Türkiye, 2024 |
2024 | Published | Conference paper | |
|
Estêvão, Inês; Marçalo, Joana; Bacalhau, Lara Mendes; Leandro, Alexandra; Inês Estêvão; Joana Marçalo; Lara Mendes Bacalhau; Alexandra Leandro. Corresponding author: Bacalhau, Lara Mendes
The consumer experience in omnichannel: a systematic literature review, 2023 |
2023 | Accepted | Conference paper | |
|
Leandro, Alexandra
‘What do we bring when we go abroad? - the Euroweek experience’, 2021 |
2021 | No Status | Journal article | |
|
Leandro, Alexandra Maria Fernandes
A comunicação das organizações socialmente responsáveis: uma análise de relatórios de responsabilidade social, 2017 |
2017 | No Status | Thesis / Dissertation | |
|
Leandro, Alexandra; Teresa Rebelo; Leandro, Alexandra; Rebelo, Teresa. Corresponding author: Leandro, Alexandra
A responsabilidade social das empresas: incursão ao conceito e suas relações com a cultura organizacional, 2011 |
2011 | Published | Journal article | |
| 2010 | No Status | Thesis / Dissertation | ||
|
Leandro, Alexandra; Bacalhau, Lara Mendes. Corresponding author: Leandro, Alexandra
Metodologias Qualitativas na Investigação em Comunicação Organizacional. |
2025 | In press | Book chapter | |
|
Leandro, Alexandra; Silva, Sónia; Alexandra Leandro; Sónia Cristina Melo da Silva
A comunicação da responsabilidade social corporativa: um desafio das organizações contemporâneas |
- | No Status | Book | |
|
Alexandra Leandro; Daniel Gomes; Neuza Ribeiro; Eduardo Ortega; Gabriela Pedro Gomes
Is Internal Communication a “Bet on the Right Horse” on the Path for Promoting Employees' Eco-Friendly Behavior? |
2023 | No Status | Book chapter | |
|
Alexandra Leandro; João Morais; Estela Silva
“Conversas Made in CO”: An Audio Podcast Featuring Alumni, Building a Collective Memory and Contributing to the Brand Identity |
2024 | No Status | Book chapter | |
|
Sara Rocha; Alexandra Leandro
Activating a Brand Through Digital Marketing: The Case of ‘Os Bonitos’ |
2024 | No Status | Book chapter | |
|
Patrícia Neves; Alexandra Leandro; Andreia Moura
Organizational Culture as a Precedent of Innovation in Hospitality: The Case of the Hotel Selina Gerês |
2024 | No Status | Book chapter | |
|
Leandro, A.; Gomes, D.; Ribeiro, N.; Ortega, E.; Gomes, G.P.
Is internal communication a "Bet on the Right Horse" on the path for promoting employees' eco-friendly behavior? The mediator role of organizational green culture |
2023 | No Status | Book chapter | |
|
Leonardo Garbin; Alexandra Leandro; Daniel Gomes; Neuza Ribeiro
The Impact of Culture on Career Management |
2024 | No Status | Book chapter | |
|
Seker, Murat; Bacalhau, Lara Mendes; Rodrigues, Ivo; Leandro, Alexandra; Kavdir, Yasmine; Carreira, Vivina; Erenoglu, R. Cüneyt; et al. Corresponding author: Bacalhau, Lara Mendes
Meet Under the Shadow of the Olive Tree: Table Olives and Olive Oil – Production Processes and Marketing |
- | Published | Book | |
|
Tavares, Mariana; Anastácio, Inês; Leandro, Alexandra; Bacalhau, Lara; Sousa, Bruno; Mariana C. Tavares; In?s d. Anast?cio; et al. Corresponding author: Leandro, Alexandra
Exploring the Relationship Between CRM Tools, AI, and Big Data: A Systematic Review |
2024 | Accepted | Book chapter |
