|
Silva, Isadora Silva e; Leandro, Alexandra
|
The power of personal branding in political marketing
|
10.4185/rlcs-2026-2471
|
2026
|
No Status
|
Journal article
|
Q1
|
|
Alexandra Leandro; João Morais; Estela Silva
|
“Digital Storytelling in Higher Education: The Use of Podcasts in Building Institutional Identity and Engagement”
|
10.1007/s10755-025-09839-4
|
2025
|
No Status
|
Journal article
|
Q1
|
|
João Morais; Alexandra Leandro
|
Marketing de Moda Sustenta´vel: Tendências, Práticas e Desafios — Uma Revisão Sistemática da Literatura
|
10.21814/vista.6314
|
2025
|
No Status
|
Journal article
|
No Quartile
|
|
Bacalhau, Lara Mendes; Rodrigues, Ivo; Leandro, Alexandra. Corresponding author: Bacalhau, Lara Mendes
|
Exploring Olive and Olive Oil Market Shifts and Trends: Management Lessons from a Comparative Study of Portugal and Türkiye’s Global Role in Production, Consumption, and International Trade
|
—
|
2025
|
No Status
|
Conference abstract
|
No Quartile
|
|
Morais,João; Leandro,Alexandra
|
Marketing de Moda Sustentável: Tendências, Práticas e Desafios - Uma Revisão Sistemática da Literatura
|
—
|
2025
|
No Status
|
Journal article
|
No Quartile
|
|
Bacalhau, Lara Mendes; Rodrigues, Ivo; Leandro, Alexandra; Seker, Murat; Kavdir, Yasemin. Corresponding author: Bacalhau, Lara Mendes
|
Strategic Analysis of Olive and Olive Oil Markets Dynamics: Comparation of Evolution and Trends in Portugal and Türkiye and their Position in Global Context
|
—
|
2024
|
Published
|
Conference paper
|
No Quartile
|
|
Rodrigues, Ivo; Bacalhau, Lara Mendes; Leandro, Alexandra. Corresponding author: Rodrigues, Ivo
|
From Vineyards to Global Markets: The Evolution and Trends, Opportunities and Threats of Grape and Wine Industries in Portugal and Türkiye
|
—
|
2024
|
Published
|
Conference paper
|
No Quartile
|
|
Estêvão, Inês; Marçalo, Joana; Bacalhau, Lara Mendes; Leandro, Alexandra. Corresponding author: Bacalhau, Lara Mendes
|
The consumer experience in omnichannel: a systematic literature review
|
10.1007/978-981-97-3698-0_32
|
2023
|
Published
|
Conference paper
|
Q4
|
|
Leandro, Alexandra
|
‘What do we bring when we go abroad? - the Euroweek experience’
|
10.20935/al1852
|
2021
|
No Status
|
Journal article
|
No Quartile
|
|
Leandro, Alexandra Maria Fernandes
|
A comunicação das organizações socialmente responsáveis: uma análise de relatórios de responsabilidade social
|
—
|
2017
|
No Status
|
Thesis / Dissertation
|
No Quartile
|
|
Leandro, Alexandra; Teresa Rebelo; Leandro, Alexandra; Rebelo, Teresa. Corresponding author: Leandro, Alexandra
|
A responsabilidade social das empresas: incursão ao conceito e suas relações com a cultura organizacional
|
—
|
2011
|
Published
|
Journal article
|
No Quartile
|
|
Leandro, Alexandra
|
A relação entre Responsabilidade Social das Empresas e Cultura Organizacional - um estudo de caso
|
—
|
2010
|
No Status
|
Thesis / Dissertation
|
No Quartile
|
|
Leandro, Alexandra; Silva, Sónia
|
A comunicação da responsabilidade social corporativa: um desafio das organizações contemporâneas
|
10.21814/uminho.ed.81
|
-
|
No Status
|
Book
|
No Quartile
|
|
Sara Rocha; Alexandra Leandro
|
Activating a Brand Through Digital Marketing: The Case of ‘Os Bonitos’
|
10.1007/978-3-031-60328-0_6
|
2024
|
No Status
|
Book chapter
|
Q4
|
|
Patrícia Neves; Alexandra Leandro; Andreia Moura
|
Organizational Culture as a Precedent of Innovation in Hospitality: The Case of the Hotel Selina Gerês
|
10.1007/978-3-031-74825-7_28
|
2024
|
No Status
|
Book chapter
|
Q4
|
|
Garbin, Leonardo; Leandro, Alexandra; Gomes, Daniel; Ribeiro, Neuza
|
The Impact of Culture on Career Management
|
10.4018/979-8-3693-9168-6.ch010
|
2024
|
No Status
|
Book chapter
|
No Quartile
|
|
Alexandra Leandro; João Morais; Estela Silva
|
“Conversas Made in CO”: An Audio Podcast Featuring Alumni, Building a Collective Memory and Contributing to the Brand Identity
|
10.1007/978-3-031-45651-0_13
|
2024
|
No Status
|
Book chapter
|
Q4
|
|
Leandro, A.; Gomes, D.; Ribeiro, N.; Ortega, E.; Gomes, G.P.
|
Is internal communication a "Bet on the Right Horse" on the path for promoting employees' eco-friendly behavior? The mediator role of organizational green culture
|
10.4018/978-1-6684-7353-5.ch006
|
2023
|
No Status
|
Book chapter
|
No Quartile
|
|
Seker, Murat; Bacalhau, Lara Mendes; Rodrigues, Ivo; Leandro, Alexandra; Kavdir, Yasmine; Carreira, Vivina; Erenoglu, R. Cüneyt; et al. Corresponding author: Bacalhau, Lara Mendes
|
Meet Under the Shadow of the Olive Tree: Table Olives and Olive Oil – Production Processes and Marketing
|
—
|
-
|
Published
|
Book
|
No Quartile
|
|
Leandro, Alexandra; Bacalhau, Lara Mendes. Corresponding author: Leandro, Alexandra
|
Metodologias Qualitativas na Investigação em Comunicação Organizacional.
|
—
|
2025
|
In press
|
Book chapter
|
No Quartile
|
|
Tavares, Mariana Carapêto; Anastácio, Inês de Jesus; Leandro, Alexandra; Bacalhau, Lara Mendes; Barbosa Sousa, Bruno. Corresponding author: Bacalhau, Lara Mendes
|
Exploring the Relationship Between CRM Tools, AI, and Big Data
|
10.4018/979-8-3693-2165-2.ch010
|
2024
|
Published
|
Book chapter
|
No Quartile
|
|
Maria Alexandra Santos; Alexandra Leandro
|
Political Marketing: The Impact of Social Media on Generation Z Voting in the 2024 Legislative Assembly in Portugal
|
10.1007/978-3-032-10728-2_17
|
2026
|
No Status
|
Book chapter
|
Q4
|
|
Luciana Silva; Alexandra Leandro; Daniel Roque Gomes
|
Paving the Path to Green Product Consumption
|
10.4018/979-8-3373-6172-7.ch010
|
2026
|
No Status
|
Book chapter
|
No Quartile
|
|
Dias, Guida; Ribeiro, Neuza; Gomes, Daniel; Leandro, Alexandra; Santos, Maria João
|
Should Human Resources Management “Go Green”?: The Impact of Green Human Resources Management on Employees’ Green Behavior, Affective Commitment and Company Green Performance
|
10.1007/978-3-031-52811-8_3
|
2024
|
No Status
|
Book chapter
|
No Quartile
|
|
Oliveira, Hadassa; Duarte, Alexandre; Leandro, Alexandra
|
From Information to Participation: Social Media Engagement Strategies
|
—
|
2026
|
No Status
|
Book chapter
|
No Quartile
|
|
Leandro, Alexandra; Campos Sobreira, Rosa Maria; Ferreira, Gil
|
Desafios da comunicação na era da Inteligência Artificial (IA)
|
—
|
-
|
No Status
|
Book
|
No Quartile
|
|
Duarte, Alexandre; Oliveira, Hadassa; Leandro, Alexandra
|
From Information to Participation
|
10.31876/9789942531506
|
2026
|
No Status
|
Book chapter
|
No Quartile
|
